Personal Attention - From Your Personal Mortgage Specialist. Getting a mortgage can be a lonely process - just you, a stack of paperwork and a whole lot of uncertainty. At First Reliant, Inc. we're certain you deserve better. That's why we provide a personal mortgage specialist to every mortgage applicant - someone who'll help you find the right mortgage, put together the application and close the loan. Your personal mortgage specialist will answer all your questions and even fill out the forms for you - all you have to do is sign.